Groupon (www.groupon.com) features a daily deal on the best stuff to do, see, eat, and buy in more than 150 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere.
Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it has generated millions in revenue for the businesses it features.
Groupon originated the concept of using collective buying to get a daily deal on local goods and services, and is an outgrowth of ThePoint.com, an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants.
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