3. We Promise Your Site Will be Indexed in 48 Hours!
Anyone that promises you indexing by a major search engine without first having visited your website and analyzing it is not doing two thirds of the work of a truly good SEO professional – research.
The quality and amount of content and how your site is laid out are just two among many other important factors in getting good listings.
Great SEO begins with a great website. If yours is not done well, outstanding SEO might get you indexed, but it does not mean you will appear in search engine keyword queries.
4. We Guarantee Page Rank of XX, or Top Ranking In XX Time
Do not do business with anyone that promises a particular page rank, or page ranking at all in a short time frame.
Ranking is done periodically by Google, not on a daily basis, and nothing you can do will speed up the process. It can take weeks or months to get a page ranked and your ranking is also dependent upon other sites rankings.
Your site will be compared to other similar sites to determine relevancy and popularity. (By the way, page ranks are dynamic and not assigned one time and never adjusted. They do change. And, low-ranking pages can still appear high in search engine results, and high-ranking pages may not appear at all.)
I cannot state this strongly enough: SEO cannot be done quickly unless it is done poorly.
5. Massive Search Engine Submissions
“We will submit your site to 1,000 search engines!” You see it in almost every SEO claim. Big deal. This is something that is simply not worth paying for. Your site will not be relevant to the “1,000” micro-market search engines that few people use anyhow.
The truth is, a well-done site does not even need to be submitted to the major search engines. In fact, Google, Yahoo, MSN, advise that frequent or over submitting to search engines will hurt you. And, submitting your site does not speed up the process or guarantee it will be picked up. Think of site submission as sending a post-it note to Google to stick on their wall of millions of "to visit" websites.
Besides, there are so many free services online to one-click submit to multiple search engines you can do it yourself for free in a matter of seconds. (But I recommend against this!)
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